LicenseCompare

Financial Conduct Authority

United Kingdom fund marketing licensing requirements

Fund offers, financial promotions, private placement activity, distribution, investor introductions, and marketing material approval flows. This page maps the issue to United Kingdom application evidence, individual roles, corporate controls, public registers, and official sources.

Who this page is for

  • - Fund sponsors
  • - Placement teams
  • - Capital raising consultants
  • - Private markets platforms
  • - Discretionary investment managers
  • - Wealth and stockbroking firms

Likely route questions

  • - Financial promotion, arranging, advising, and fund permissions analysis

Activity trigger map

  • - Who prepares, approves, and sends fund marketing material?
  • - Are investors retail, professional, accredited, institutional, or wholesale?
  • - Are fees linked to introductions, subscriptions, or committed capital?
  • - Which entity will market or distribute funds?
  • - How will professional, accredited, institutional, or wholesale client status be evidenced and monitored?
  • - Which domestic permissions, representative approvals, and ongoing obligations apply before launch?

Individual requirements

  • - Senior Manager Function approval where a controlled function applies
  • - Certification for relevant staff under SM&CR where applicable
  • - Conduct Rules training and fit and proper assessment
  • - Clear allocation of responsibility for compliance, money laundering reporting, and operations

Corporate requirements

  • - UK entity or branch model with permissions, investment types, and client types mapped
  • - Regulatory business plan, financial forecasts, capital/prudential analysis, and systems and controls
  • - SM&CR mapping, governance, compliance monitoring, AML, complaints, CASS, outsourcing, and wind-down planning
  • - Evidence that the firm is ready, willing, and organised at application stage

People and key-person expectations

  • - Senior Manager Function approval where a controlled function applies
  • - Certification for relevant staff under SM&CR where applicable
  • - Conduct Rules training and fit and proper assessment
  • - Named owners should be able to explain the activity workflow, client type, controls, and evidence pack.

Documents and evidence checklist

  • - Compliance framework
  • - AML/CFT and financial crime
  • - Ownership and controllers
  • - Complaints and conduct
  • - Regulatory reporting
  • - Official-source route memo
  • - Public register verification plan
  • - Questions log for qualified advisers

Capital, timeline and bottlenecks

Capital and prudential requirements depend on the permissions, MiFID/MIFIDPRU status, client asset position, and business model.

Timeline estimate: FCA service standards distinguish complete and incomplete applications; practical timelines often run 4 to 10+ months.

  • - Permissions requested do not match the actual operating model
  • - Financial forecasts are inconsistent with the applicant legal entity or prudential category
  • - Weak governance, SM&CR ownership, or compliance monitoring
  • - CASS, outsourcing, wind-down, and technology controls are not tailored to the firm

Common mistakes

  • - Assuming private fund marketing is automatically outside licence scope.
  • - Not aligning pitch decks, websites, and subscription documents to the stated route.
  • - A consultant can help, but the FCA still expects the firm to understand and own its application.
  • - SM&CR is not just an HR exercise; it shapes accountability evidence.

Disclaimer

Information on LicenseCompare is for general educational purposes only and does not constitute legal, regulatory, financial, tax, investment, or professional advice. Licensing requirements depend on facts and change over time. Always consult official regulator materials and qualified professional advisers.